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This is the way: “From Thursday evening, Montpellier residents with a special pass were able to ride trams and buses free of charge in the southern city. Visitors and tourists will still have to pay €1.60 a trip”

Residents already pay through taxes, city visitors pay for their use. Simple, fair (especially with progressive taxation) and effective!

euractiv.com/section/transport

EURACTIV · French city is latest in Europe to make public transport freeThe French city of Montpellier on Thursday (21 December) became the latest European metropolis to allow all it
Brendan Jones

How effective? The proof is in the numbers:

“Before the initiative to make public transport free in Montpellier, just 86,000 people had paid subscriptions to use it.

But that figure has tripled to 260,000 subscribers in recent days running up to the launch of the free pass, either in card or smartphone app form.”

@Brendanjones We want to see usage data and behavior change. Sure getting a pass is nice but that's not the goal.

@erispoe Of course, but it only just started. Getting the passes is at least an indication of intended behaviour change.