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Timo Tijhof

Fascinating reveal of Nokia's 2007 internal analysis of the iPhone launch. They were anything but complacent, anticipating
* low-cost "mini" iPhones,
* decline and rejection of current Nokia design,
* 3rd party apps,
* future network/lens/sensor improvements.

All within a day of the Apple keynote.

repo.aalto.fi/uncategorized/IO

This follows Aalto University's publishing of Nokia Archive a few days ago.
404media.co/nokia-design-archi

Via:
* daringfireball.net/2025/01/nok
* fahadx.com/posts/what-was-noki

Slide 1 of 22: * Nokia. Confidential. Dated 10th of January, 2007. * Apple has agreed with Cisco on using the iPhone name, details not known. Slide 2 of 22: * User interface has been a big strength for Nokia. Consumer research indicates this is in decline. Urgent action needed to prevent further erosion of this position. * Expect Apple to launch lower-price point models soon. Hit for market position will come if Apple makes "mini” version of iPhone. Slide 4 of 22: * iPhone is not a super feature pack. No 3G nor HSDPA. Only a 2MB camera. Apple changes specs frequently though, no room for complacency.
#nokia#iphone
Jan 18, 2025, 10:59 PM·Public·Ivory for iOS
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