After many years and experiments, another conclusion I'd like to share:
- Make sure you "own" (well, technically: rent) at least one domain name with a recognisable but not "funny" name (my main domain is wildeboer.net)
- Only "buy" one of .com, .net, .org, .eu (when you live there) or your countries top level domain (TLD). Ignore all the fancy hype TLDs.
Your domain can become your digital identity authority that YOU control. This will become more important mid-to longterm, IMHO. 1/5
As soon as you have "your" domain, you can do a lot of things that help you keep control of your digital identity. For example, use it to redirect e-mails via yournickname@yourdomain to services like proton or gmail. You can now switch email providers in case it's needed as YOU control the domain. 2/5
You can also use subdomains for other services. I use https://social.wildeboer.net for this Mastodon instance, hosted by https://masto.host. I use https://share.wildeboer.net for #Nextcloud backed storage hosted by Hetzner to share pictures, files etc. I use https://jan.wildeboer.net for my blog running on my own little VPS (Virtual Private Server) hosted by netcup. "Owning" a domain name gives me more control. 3/5
Yes, it comes with a bit of a learning curve. How to "buy" a domain and at which provider? How to configure DNS (Domain Name System [1]) with the correct CNAME entries etc. This looks complicated and dangerous. But once you've understood the basics, you will feel empowered and more in control of your digital identity. Totally worth it, IMHO! It's a skill that should be taught to everyone, IMHO :) 4/5
Having DNS as an entry point is hard, because the target audience doesn't know yet that these letters - DNS - is what they need to search for.
So you need a better slogan. "Own yourself on the Internet" or just "Own the Internet", or something like that :)