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I too have played the disappointed and befuddled architecture evangelist. The counter-argument that inevitably ended these conversations was: “This is a business. We make money by getting stuff out the door. Demonstrate how the time it would take to rework this code base would correspond to an increase in profits, then we can talk about how your time and people budget is impossible to justify.”
“Pretty behind the scenes” doesn’t make any difference when you’re focused on getting people to build you a moneymaking machine as fast and cheap as possible.
The way I look at this, it's all about incentive.
If the product you're working on is a SaaS product, and the way you design your architecture aren't allowing you to be agile and flexible in order to respond to changing business requirements quickly, you'll lose clients.
OTOH, if you're an outsourced dev working on an internal org's application. Your likely reaction would be: "Who cares? I'm still being paid."
It's all about incentive.