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I feel like this is just a new cash grab technique, and it’s actually pretty smart. The audience of people who will buy immediately despite DRM will do their thing, first wave of money complete. Over the next few years, trickle in more cash through steam sales. Once that well dries, get one more wave of cash by removing DRM, which appeases the audience that abstained the whole time, collecting their cash.

Sorry but that doesn’t really make sense. In that scenario it is more sensible to just release a DRM free game at start, because the first group would buy either way and the second group would buy at the higher launch/near-launch pricing (since games drop in prices over time). It doesn’t make sense to make essentially 2 versions of the game like you described.

A more realistic scenario would be that there is some cost / licensing fee to use Denuvo tech and it no longer makes financial sense for Doom Eternal to do so, hence BOOM! DRM free.

Well, the intent behind adding DRM at first is to maximize profit by making piracy more difficult. Trust me I hate DRM too, but it’s not like they add it for no reaon.

but it’s not like they add it for no reason.

I didn’t say anything about that. I’m saying the main reason Bethesda removed Denuvo from Doom Eternal is likely because of cost reasons, not because it’s a marketing play to drive sales (like OP suggested).

I mean, if there are people who want to buy it, why not? It would just be icing on the cake for Bethesda.