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#retailmedia

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Metaverse 💞 beyond.pictures<p>»<a href="https://eicker.news/tags/XR" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>XR</span></a> meets <a href="https://eicker.news/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a>: The Immersive Frontier of <a href="https://eicker.news/tags/RMNs" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RMNs</span></a> in 2025.« <a href="https://www.xrtoday.com/augmented-reality/xr-meets-retail-media-the-immersive-frontier-of-rmns-in-2025/?Metaver.se" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">xrtoday.com/augmented-reality/</span><span class="invisible">xr-meets-retail-media-the-immersive-frontier-of-rmns-in-2025/?Metaver.se</span></a> <a href="https://eicker.news/tags/Metaverse" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Metaverse</span></a> <a href="https://eicker.news/tags/VirtualWorlds" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>VirtualWorlds</span></a> <a href="https://eicker.news/tags/XR" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>XR</span></a> <a href="https://eicker.news/tags/VR" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>VR</span></a> <a href="https://eicker.news/tags/MR" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MR</span></a> <a href="https://eicker.news/tags/AR" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AR</span></a> <a href="https://eicker.news/tags/BeyondPictures" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>BeyondPictures</span></a></p>
5h15h<p>In-store media is fast becoming the breakout star of <a href="https://techhub.social/tags/retailmedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>retailmedia</span></a> – and with good reason. While digital continues to dominate strategies, 85% of <a href="https://techhub.social/tags/retail" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>retail</span></a> transactions still happen in person <a href="https://www.thedrum.com/news/2025/05/08/it-s-hitting-tipping-point-why-the-store-retail-s-next-big-media-channel" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">thedrum.com/news/2025/05/08/it</span><span class="invisible">-s-hitting-tipping-point-why-the-store-retail-s-next-big-media-channel</span></a></p>
Blaze Trends<p>Retail Media, Social Media, and CTV to Drive Digital Ad Growth Until 2027</p><p><a href="https://mastodon.social/tags/advertisingforecast" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertisingforecast</span></a> <a href="https://mastodon.social/tags/ConnectedTV" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ConnectedTV</span></a> <a href="https://mastodon.social/tags/digitaladvertisinggrowth" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>digitaladvertisinggrowth</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://mastodon.social/tags/socialmedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>socialmedia</span></a> <br><a href="https://blazetrends.com/retail-media-social-media-and-ctv-to-drive-digital-ad-growth-until-2027/?fsp_sid=27969" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">blazetrends.com/retail-media-s</span><span class="invisible">ocial-media-and-ctv-to-drive-digital-ad-growth-until-2027/?fsp_sid=27969</span></a></p>
rijo<p>ICYMI: Retail media surge: Sponsored products drive 22% growth in European market <a href="https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/retail-media-surge-sp</span><span class="invisible">onsored-products-drive-22-growth-in-european-market/</span></a> <a href="https://frankfurt.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://frankfurt.social/tags/SponsoredProducts" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SponsoredProducts</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/Ecommerce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Ecommerce</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a></p>
PPC Land<p>ICYMI: Retail media surge: Sponsored products drive 22% growth in European market: How brands can capitalize on the fastest-growing ad format as performance budgets shift. <a href="https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/retail-media-surge-sp</span><span class="invisible">onsored-products-drive-22-growth-in-european-market/</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://mastodon.social/tags/SponsoredProducts" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SponsoredProducts</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/Ecommerce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Ecommerce</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a></p>
rijo<p>ICYMI: Retail media surge: Sponsored products drive 22% growth in European market <a href="https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/retail-media-surge-sp</span><span class="invisible">onsored-products-drive-22-growth-in-european-market/</span></a> <a href="https://frankfurt.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://frankfurt.social/tags/SponsoredProducts" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SponsoredProducts</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/EcommerceGrowth" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EcommerceGrowth</span></a> <a href="https://frankfurt.social/tags/AdvertisingTrends" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdvertisingTrends</span></a></p>
PPC Land<p>ICYMI: Retail media surge: Sponsored products drive 22% growth in European market: How brands can capitalize on the fastest-growing ad format as performance budgets shift. <a href="https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/retail-media-surge-sp</span><span class="invisible">onsored-products-drive-22-growth-in-european-market/</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://mastodon.social/tags/SponsoredProducts" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SponsoredProducts</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/EcommerceGrowth" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EcommerceGrowth</span></a> <a href="https://mastodon.social/tags/AdvertisingTrends" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdvertisingTrends</span></a></p>
Blaze Trends<p>Amazon Dominates Retail Media with 86% of Professionals Using Platform for Advertising Purposes.</p><p><a href="https://mastodon.social/tags/advertisingplatforms" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertisingplatforms</span></a> <a href="https://mastodon.social/tags/amazon" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>amazon</span></a> <a href="https://mastodon.social/tags/digitalmarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>digitalmarketing</span></a> <a href="https://mastodon.social/tags/ecommercedominance" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ecommercedominance</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <br><a href="https://blazetrends.com/amazon-dominates-retail-media-with-86-of-professionals-using-platform-for-advertising-purposes/?fsp_sid=17443" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">blazetrends.com/amazon-dominat</span><span class="invisible">es-retail-media-with-86-of-professionals-using-platform-for-advertising-purposes/?fsp_sid=17443</span></a></p>
5h15h<p>Temu’s exit from digital ad auctions may bring temporary relief for ecommerce advertisers, lowering CPC &amp; CPM rates—similar to Amazon’s early pandemic pullback. Could this reshape ad costs? <a href="https://techhub.social/tags/Ecommerce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Ecommerce</span></a> <a href="https://techhub.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">searchengineland.com/temu-pull</span><span class="invisible">s-us-google-shopping-ads-454260</span></a> <a href="https://techhub.social/tags/retail" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>retail</span></a> <a href="https://techhub.social/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> <a href="https://techhub.social/tags/retailmedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>retailmedia</span></a></p>
Steve Dustcircle 🌹<p>Future of <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a>: Connecting All <a href="https://mastodon.social/tags/Consumer" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Consumer</span></a> Touchpoints </p><p><a href="https://progressivegrocer.com/future-retail-media-connecting-all-consumer-touchpoints" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">progressivegrocer.com/future-r</span><span class="invisible">etail-media-connecting-all-consumer-touchpoints</span></a></p>
PPC Land<p>ICYMI: Equativ and Titan OS partner to enhance CTV advertising with retail media data: Advanced targeting capabilities aim to reach 30 million European households. <a href="https://ppc.land/equativ-and-titan-os-partner-to-enhance-ctv-advertising-with-retail-media-data/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/equativ-and-titan-os-</span><span class="invisible">partner-to-enhance-ctv-advertising-with-retail-media-data/</span></a> <a href="https://mastodon.social/tags/CTVAdvertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CTVAdvertising</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://mastodon.social/tags/AdvancedTargeting" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdvancedTargeting</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a></p>
rijo<p>ICYMI: Equativ and Titan OS partner to enhance CTV advertising with retail media data <a href="https://ppc.land/equativ-and-titan-os-partner-to-enhance-ctv-advertising-with-retail-media-data/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/equativ-and-titan-os-</span><span class="invisible">partner-to-enhance-ctv-advertising-with-retail-media-data/</span></a> <a href="https://frankfurt.social/tags/CTVAdvertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CTVAdvertising</span></a> <a href="https://frankfurt.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://frankfurt.social/tags/AdvancedTargeting" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdvancedTargeting</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a></p>
PPC Land<p>Equativ and Titan OS partner to enhance CTV advertising with retail media data: Advanced targeting capabilities aim to reach 30 million European households. <a href="https://ppc.land/equativ-and-titan-os-partner-to-enhance-ctv-advertising-with-retail-media-data/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/equativ-and-titan-os-</span><span class="invisible">partner-to-enhance-ctv-advertising-with-retail-media-data/</span></a> <a href="https://mastodon.social/tags/CTVAdvertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CTVAdvertising</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://mastodon.social/tags/DataDriven" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DataDriven</span></a></p>
rijo<p>Equativ and Titan OS partner to enhance CTV advertising with retail media data <a href="https://ppc.land/equativ-and-titan-os-partner-to-enhance-ctv-advertising-with-retail-media-data/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/equativ-and-titan-os-</span><span class="invisible">partner-to-enhance-ctv-advertising-with-retail-media-data/</span></a> <a href="https://frankfurt.social/tags/CTVAdvertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CTVAdvertising</span></a> <a href="https://frankfurt.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a> <a href="https://frankfurt.social/tags/DataDriven" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DataDriven</span></a></p>
5h15h<p><a href="https://techhub.social/tags/RETAILMEDIA" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RETAILMEDIA</span></a> INDUSTRY REPORT: <a href="https://www.dentsu.com/us/en/reports/retail_media_industry_report_2025_a81ac18" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">dentsu.com/us/en/reports/retai</span><span class="invisible">l_media_industry_report_2025_a81ac18</span></a> </p><p>Success lies in capturing demand from top-tier brands &amp; maintaining market share, while <a href="https://techhub.social/tags/RMNs" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RMNs</span></a> that fail to differentiate will need to consolidate or form data partnerships to sustain their scale</p><p><a href="https://techhub.social/tags/retail" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>retail</span></a> <a href="https://techhub.social/tags/adtech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>adtech</span></a></p>
rijo<p>ICYMI: Criteo reports record profits as retail media drives fourth quarter growth <a href="https://ppc.land/criteo-reports-record-profits-as-retail-media-drives-fourth-quarter-growth/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/criteo-reports-record</span><span class="invisible">-profits-as-retail-media-drives-fourth-quarter-growth/</span></a> <a href="https://frankfurt.social/tags/Criteo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Criteo</span></a> <a href="https://frankfurt.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://frankfurt.social/tags/Ecommerce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Ecommerce</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/QuarterlyResults" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>QuarterlyResults</span></a></p>
PPC Land<p>ICYMI: Criteo reports record profits as retail media drives fourth quarter growth: Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024. <a href="https://ppc.land/criteo-reports-record-profits-as-retail-media-drives-fourth-quarter-growth/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/criteo-reports-record</span><span class="invisible">-profits-as-retail-media-drives-fourth-quarter-growth/</span></a> <a href="https://mastodon.social/tags/Criteo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Criteo</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://mastodon.social/tags/Ecommerce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Ecommerce</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/QuarterlyResults" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>QuarterlyResults</span></a></p>
rijo<p>ICYMI: Criteo reports record profits as retail media drives fourth quarter growth <a href="https://ppc.land/criteo-reports-record-profits-as-retail-media-drives-fourth-quarter-growth/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/criteo-reports-record</span><span class="invisible">-profits-as-retail-media-drives-fourth-quarter-growth/</span></a> <a href="https://frankfurt.social/tags/Criteo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Criteo</span></a> <a href="https://frankfurt.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://frankfurt.social/tags/Marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Marketing</span></a> <a href="https://frankfurt.social/tags/Ecommerce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Ecommerce</span></a> <a href="https://frankfurt.social/tags/Growth" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Growth</span></a></p>
PPC Land<p>ICYMI: Criteo reports record profits as retail media drives fourth quarter growth: Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024. <a href="https://ppc.land/criteo-reports-record-profits-as-retail-media-drives-fourth-quarter-growth/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/criteo-reports-record</span><span class="invisible">-profits-as-retail-media-drives-fourth-quarter-growth/</span></a> <a href="https://mastodon.social/tags/Criteo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Criteo</span></a> <a href="https://mastodon.social/tags/RetailMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RetailMedia</span></a> <a href="https://mastodon.social/tags/Marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Marketing</span></a> <a href="https://mastodon.social/tags/Ecommerce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Ecommerce</span></a> <a href="https://mastodon.social/tags/Growth" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Growth</span></a></p>
5h15h<p>We are live from <a href="https://techhub.social/tags/bucharest" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>bucharest</span></a> <a href="https://www.linkedin.com/posts/footprints-ai_the-retail-media-summit-hosted-by-footprints-activity-7290335985685401600-PgiP?utm_medium=ios_app&amp;utm_source=social_share_send&amp;utm_campaign=copy_link" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">linkedin.com/posts/footprints-</span><span class="invisible">ai_the-retail-media-summit-hosted-by-footprints-activity-7290335985685401600-PgiP?utm_medium=ios_app&amp;utm_source=social_share_send&amp;utm_campaign=copy_link</span></a></p><p><a href="https://techhub.social/tags/retailmedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>retailmedia</span></a></p>