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ICYMI: TikTok ban would increase ad prices and hurt small businesses: Columbia researchers find Meta ad prices rose 10% during January outage. https://ppc.land/tiktok-ban-would-increase-ad-prices-and-hurt-small-businesses/ #TikTokBan #Advertising #SmallBusiness #MetaAds #DigitalMarketing
PPC Land · TikTok ban would increase ad prices and hurt small businessesColumbia researchers find Meta ad prices rose 10% during January outage.
TikTok ban would increase ad prices and hurt small businesses https://ppc.land/tiktok-ban-would-increase-ad-prices-and-hurt-small-businesses/ #TikTokBan #SmallBusiness #AdPrices #MetaAds #DigitalMarketing
TikTok ban would increase ad prices and hurt small businesses: Columbia researchers find Meta ad prices rose 10% during January outage. https://ppc.land/tiktok-ban-would-increase-ad-prices-and-hurt-small-businesses/ #TikTokBan #SmallBusiness #AdPrices #MetaAds #DigitalMarketing
PPC Land · TikTok ban would increase ad prices and hurt small businessesColumbia researchers find Meta ad prices rose 10% during January outage.
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lnkd.inLinkedInThis link will take you to a page that’s not on LinkedIn
Meta's AI Ad Offer You Can't Refuse (Literally): Meta announces big changes to Advantage+ campaigns — more automation, less control. Have they finally gone too far?
Read more: https://todayindigital.beehiiv.com/p/aitargeting?utm_source=mastodon&utm_medium=social&id=FWPkIBRL3U
PPC Specialist (JB5075) Remote - South Africa
Are you a PPC expert with a passion for Google, Meta, TikTok & LinkedIn Ads?
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From scaling too quickly to thinking that retargeting is a silver bullet, here are the 3 biggest #MetaAds mistakes I see repeated over and over again by newbie #Facebook & #Instagram advertisers 
https://marketing-ronin.com/blog/3-mistakes-noob-marketers-make-with-meta-ads
Marketing RoninAvoiding Costly Marketing Mistakes: Mastering Meta Ads Strategies | Marketing RoninDiscover the top three mistakes that beginner marketers often make when managing Meta Ads campaigns. Learn how scaling too quickly can harm your results, the importance of precise ad targeting to maximize conversions, and why retargeting may not always be the most effective strategy. Gain valuable i
On today’s show (releases at 4pm PT):
Meet the #Exosphere: The Super Bowl of outdoor advertising
#OpenAI & #Google to watermark AI-generated content
#TikTok updates its Ads Library for EU Campaigns
https://todayindigital.com/
todayindigital.comDigital Marketing Podcast — Today in Digital Marketing (daily)A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Hosted by Tod Maffin.
The Tyee: BC Cuts Ads on Meta over Canadian Media Censorship https://thetyee.ca/News/2023/07/13/BC-Cuts-Ads-Meta-Media-Censorship/ #bcnews #TheTyee - via @tyee@mstdn.ca #FacebookCEOMarkZuckerberg #Canadianmediacensorship #B.C.’sFinanceMinistry #BillC-18OnlineNewsAct #BCDemographicSurvey #BCPremierDavidEby #InstagramThreads #MetaCanadiannews #BCgovernmentads #BCParksprograms #MetaBillC-18 #BCwildfires #What'sApp #Metaads
The TyeeBC Cuts Ads on Meta over Canadian Media Censorship | The Tyee
On today’s show (releases at 4pm PT):
#TikTok postpones full U.S. shop opening
Brands are bad at Mother's Day marketing
#Amazon chases #Google and #Meta as duopoly falters
Amazon's secretive “Anywhere” project 
#YouTube introduces creator cost management tools
More ads to infiltrate your #Gmail inbox
https://todayindigital.com/
todayindigital.comDigital Marketing Podcast — Today in Digital Marketing (daily)A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Hosted by Tod Maffin.
It's not always easy to shift to producing vertical video content. Jon Loomer and I chat about the complex workflows social apps make us go through, and a possible solution.
#digitalmarketing #metaads #facebookads #instagramads #marketing #mediabuying #videomarketing #contentmarketing
https://www.linkedin.com/pulse/vertical-video-workflows-complicated-simple-tod-maffin
www.linkedin.comVertical Video Workflows: The Complicated and the SimpleIt’s something we all struggle with as marketers — adapting our strategy, our creative, and our organic content to whatever new trend shows up. Many of us are caught in that right now, as all the major social apps move to a vertical video format.
Despite #women being featured in advertising more than ever before, new analysis reveals women still lack unbiased representation in #advertising in 2023.
#mediabuying #creative #metaads #instagramads #facebookads
https://www.linkedin.com/pulse/advertisings-disappointing-return-gender-stereotypes-tod-maffin
www.linkedin.comAdvertising’s Disappointing Return to Gender StereotypesBack to the 1950s? A new study has revealed that despite women being featured in ads more than ever, women still lack unbiased representation in advertising in 2023. According to the report, the majority of people in ads across 2021 and 2022 were women, while 40% were men.
Do we even KNOW how many of our ads are running alongside deepfake videos of politicians saying horrible things?
#brandsafety #deepfake #advertising #metaads #instagramads #generativeai #ai #chatgpt #midjourney #dalle
https://www.linkedin.com/pulse/ai-biden-your-brands-next-brand-safety-threat-tod-maffin
www.linkedin.comAI-Biden Is Your Brand’s Next Brand Safety ThreatFor gamers, it’s all everybody’s talking about: The leaked audio of U.S.
Meta claims its Advantage+ ad campaigns can increase your #ROAS by 30%. So then why are marketing agencies keeping their distance?
#digitalmarketing #metaads #facebookads #instagramads #marketing #mediabuying #adagency #marketingagency
https://www.linkedin.com/pulse/metas-ai-so-good-why-agencies-staying-far-away-tod-maffin
www.linkedin.comIf Meta's AI is So Good, Why Are Agencies Staying Far Away?With Meta continuing to focus on machine learning, the company reported some pretty solid results yesterday regarding the effectiveness of its automated ad targeting tools. The tech giant says that during the fourth quarter of 2022, advertisers saw over 20% more conversions than the year before.
While the #Meta and #Twitter struggle to find pennies in couches, #engagement is hitting all-time lows — and #agencies are starting to rethink their clients' #socialmedia presence there.
#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics
https://www.linkedin.com/pulse/facebook-engagement-now-116th-1-dropping-tod-maffin
www.linkedin.comFacebook Engagement is Now 1/16th of 1%. And Dropping. 📉How is your brand's social media performance stacking up compared to the rest of the industry? Social media analytics company Rival IQ recently published a new social benchmarks report, which examines how brands are performing across major platforms. 🦗 Crickets for Zuck Starting with Facebook: Th
A brand new app from #TikTok's makers aims to compete with #Pinterest — and it's already started paying #creators to post!
#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics
https://www.linkedin.com/pulse/tiktok-coming-pinterests-users-tod-maffin
www.linkedin.comTikTok is Coming for Pinterest's UsersThere's a new social platform in town from the creators of TikTok. A new app called Lemon8 was recently launched in the UK and the U.
Forget the cookiepocalypse — the high court in the U.S. could kill personalized digital ads as we know them.
#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics #googleads #supremecourt
https://www.linkedin.com/pulse/supreme-court-case-heard-across-industry-tod-maffin
www.linkedin.comThe Supreme Court Case Heard Across the IndustryThe US Supreme Court is hearing a case today that could have major ramifications for digital media buyers and the world's two largest online advertising companies, Google and Meta. The case, Gonzales v Google, will ask whether internet companies can be held liable for content recommended to users b
Live Shopping was supposed to be The Big Thing in 2023. What went wrong?
#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics #instagram #liveshopping #ecommerce #shopify
https://www.linkedin.com/pulse/meta-calls-quits-live-shopping-tod-maffin
www.linkedin.comMeta Calls it Quits on Live ShoppingMeta is officially calling it quits on Live Shopping. Instagram will shut down Live Shopping next month.