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#Apple is supposedly the "privacy company" but apparently those sweet #SurveillanceCapitalism dollars are just too irresistable, so they are expanding their ad business:
https://www.techradar.com/pro/apple-rebrands-part-of-its-ads-business-in-major-expansion
Apple Ads: Apple's advertising platform is broadening its base
"Search Ads" becomes "Apple Ads": The name change signals Apple's growing interest in the billion-dollar business with advertising in its own apps.
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