Tracking is not evil. Mandated tracking is evil.

Advertisers using tracking is not evil. Tracking that puts data in closed-source/proprietary locations is evil.

Using tracking to form profiles of you/your purchasing habits/your interest is not evil. Not allowing users to set tracking preferences [ "See more products like this/See less products like this/I like this brand/I don't like this brand" ] is evil.

The war has never been about cookies. It's always been about data silos.

@trhr what if I take those cookies and sell them to a 3rd party without your consent.

Or I use the cookies to determine if you have differing political viewpoints and therefore shouldn't be hired, completely discounting your relevant skill-set?

@yanasi How would you have sufficient control over my cookies necessary to "sell" them if they're not stored in your proprietary, closed-source data silo?

The second half of that is a problem with your labor laws. In America, it's perfectly legal to hire/not hire based on political preference.

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