@markosaric I couldn't agree more with your assertion! We need to vote with our wallets if we want to enact widespread change and show companies it's not acceptable to sell our data.
Users that weren't around online in the 90's/early 00's don't recall when online services cost money - email, web hosting, file servers, etc. Any gratis tiers were heavily restricted such as 15MB(!) at Geocities. It was only after some companies realized our data was as valuable as currency did this model shift