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New GA is here! "Privacy-centric by design" so you can get "a complete understanding of your customers across devices and platforms" even with "restrictions on cookies and identifiers" placed by browsers and privacy regulations. And "a deeper integration with Google Ads" too 🙄

@plausible "the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement"

... basically says how invasive Google tracks users. What is the magic sauce here? Thorough fingerprinting of the user such that cookies are not more needed?

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