Apparently, Jeff Bezos put a soft serve machine in his house. I'm confused why, when considering all the extravagant things he's used his VAST wealth for, this is the one that I'm seeing over and over in my news feed.

@mike Probabpy his PR department figured that stepping down to "regular extravagance" might make people imagine him as "just a regular rich guy" instead of "historically unforseen obscenely wealthy emperor of nation-crippling internet/retail monopoly"

@mike and probably the only one I'd like for myself!

I reckon he's calculated the health risks of buying soft serve from the on street mobile vendor after reading @kev 's blog

@MurrayWindripper don't blame him - seems like a great risk avoidance tactic to me!


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