"The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion"
Always inspiring to follow Matt Mullenweg and his work on building a more open web
We started the year by making it to $10k MRR on January 12 (took us almost two years to get there). If things go well, @plausible could end the year on $50k MRR! 🤯🤞
I've been a fan of Wholegrain Digital and their quest to make websites greener for a couple of years now (love their Website Carbon Calculator). It feels great to see this post where they recommend Plausible to their clients instead of GA!
"Marketing Is Scary for a Solo Developer"
Rauno Metsa made it to the Hacker News front page again!
Another nice Linux app I can recommend is the Break Timer. It notifies you when it's time to take a break from your screen. I use it to rest my eyes for 20 seconds every 20 minutes (the 20/20/20 rule).
We're introducing new people to open source but we don't have that as our only selling point. People also use Plausible as we're simple, easy to understand, lightweight... It's important for open source to break out of the "for techies only" box.
What an email to get on Friday night... 👀
Let's see what happens next. Live stats at https://plausible.io/plausible.io?period=realtime
I spoke with Prashant Choubey on the initial steps we took to promote Plausible after I joined, on competitors misrepresenting themselves as us in paid ads, and other marketing stuff.
Another advantage of being bootstrapped is that it forces us to be resourceful. We do more with less. We manage our server infrastructure, we do our marketing without paying experts or influencers, and we speak to the customers ourselves.
I was asked how we're going to double our MRR now...
We won't change our approach. There's no need to force growth. We'll continue doing what works for us. The obsession with ever faster growth is weird. The doubling will come with time and patience.
It's been a wild ride so far for @plausible:
$0 to $400 MRR in 12 months
$400 to $10k MRR in 9 months
$10k MRR to $500k ARR in 10 months
Escaping the adtech machine and making the web a bit more human friendly
Co-Founder Plausible Analytics, simple and privacy focused web analytics
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