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MRR milestones are cool and get all the attention but my favorite achievements in this journey are blog posts that make a difference.

We've had 700+ trial signups in the two weeks since publishing the "how many people block GA" post. A record! 🤯

One great book I can recommend on the topic of effective marketing is "This Is Marketing" by the legendary Seth Godin.

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Marketing is not the same as advertising. Many people confuse marketing with spending money on advertising. It's got nothing to do with it. You can do great marketing and still spend zero on paid ads.

It's not a guarantee for success but finding a marketing co-founder can help make a difference for your project.

Second best day ever for @plausible with 3 hours to go! 🥳

Lots of site owners introduced to the idea that Google Analytics may not be the best tool. Many now aware that there are privacy-first alternatives.

All in all, good day at the office! Time to relax 😴

Published a new study: 58% of Hacker News, Reddit and tech-savvy audiences block Google Analytics

Ended up being a good day. 48k people read the post and a lot of them clicked around to the different apps and other Linux resources I linked to.

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Good way to wake up! My "switched from macOS to Linux" post is trending on Hacker News. Hope it gets some people to consider the switch too.

Live stats are here

Got an email from a famous company: "We'd love to get a demo of Plausible"

Sure, I'm flexible this week. Let me know when it fits you.

"We need to get our team together. How about last week of September?"


Impressive work by noyb and Max Schrems! They're making a difference in how those GDPR banners are presented! 👏

"After sending a written warning and a “draft complaint” to more than 500 companies, 42% of all violations were remedied within 30 days"

How two and a half years in the life of a SaaS look like through daily site traffic levels.

Lesson? Keep trying and experimenting during the very long suspense. Don't give up too easily.

But what if you're struggling to write?

Write more. Publish more. Don't worry about quality. Don't try to write the greatest post ever. Focus on topics you have a lot to say about. Focus on topics you have a lot of experience with. Read more.

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The best time to publish a blog post was a year ago. The second best time is now. Content is life!

Nice to see Plausible trending on /r/privacy. We're removing GA from the web one site at a time.

As we're onboarding our first team member, it's a good time to look at how we dealt with customer support for 4k subscribers, 1k monthly trials and a growing open source community before looking for help

How did we get there? All organic, no external help, no link building.

Reached out to a few big sites last year without big results. Focused on content since.

Publishing best posts that we can and luckily many people like/share/link to those posts. Here's what ahrefs says.

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Plausible has finally made it to the first page of Google's search results for "Google Analytics alternative".

It's a good way to introduce ourselves to site owners who are not necessarily searching for a privacy-first and open source alternative...

Let's see what happens next.

One thing we're missing out on by saying no to venture funding is VCs getting us featured in tech media. We were mentioned by TechCrunch once (also thanks to VCs) but otherwise get no coverage that VC funded startups get

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