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Good news: We've made it into the W3Techs table of the top website traffic analysis tools

Bad news: We're in the last spot on the table...

(For now! 😅 )

We spent a lot of time and money on a fancy explainer video at the last startup I worked for. Big hopes, no difference in conversions.

Live demo is a much more effective way to introduce your product to a potential customer than trying to explain it.

"Why there will be new software winners in ten years time, and how the giants will fall"

I admire how good VCs are at building hype. And it's nice that sometimes we get included in that hype too!


So I was just invited me to a follow up interview with Starter Story. I checked the original:

September 1st 2020 - $4,557 MRR

And now:

September 27th 2021 - $38,618 MRR

What an incredible year it has been!

People that love to use your product and that believe in your mission are the greatest marketing you can ever have. No paid ad or paid influencer in the world can compete with word of mouth.

Congrats to the ClickHouse team on the introduction of ClickHouse, Inc. and best of luck!

Plausible wouldn't be where we are today if we didn't make the switch to ClickHouse. Thanks to all the creators and contributors of this great project!

What kind of crazy world do we live in where our little Plausible is more profitable than GitLab, one of the biggest open source companies? 🤣

When DHH shares nice words about you, you put it on your home page 😀

A company that takes a very strong stance is @mullvadnet Love their product, ideals, the way they communicate and how they reject the growth tricks other players use.

This post is a great response to the recent industry news too

I worked at a venture-funded startup before Plausible.

The best thing about being bootstrapped is that we don't waste any time obsessing over investors and their wants.

Instead, we only obsess about our customers, their needs and about removing Google Analytics from the web.

MRR milestones are cool and get all the attention but my favorite achievements in this journey are blog posts that make a difference.

We've had 700+ trial signups in the two weeks since publishing the "how many people block GA" post. A record! 🤯

One great book I can recommend on the topic of effective marketing is "This Is Marketing" by the legendary Seth Godin.

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Marketing is not the same as advertising. Many people confuse marketing with spending money on advertising. It's got nothing to do with it. You can do great marketing and still spend zero on paid ads.

It's not a guarantee for success but finding a marketing co-founder can help make a difference for your project.

Second best day ever for @plausible with 3 hours to go! 🥳

Lots of site owners introduced to the idea that Google Analytics may not be the best tool. Many now aware that there are privacy-first alternatives.

All in all, good day at the office! Time to relax 😴

Published a new study: 58% of Hacker News, Reddit and tech-savvy audiences block Google Analytics

Ended up being a good day. 48k people read the post and a lot of them clicked around to the different apps and other Linux resources I linked to.

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Good way to wake up! My "switched from macOS to Linux" post is trending on Hacker News. Hope it gets some people to consider the switch too.

Live stats are here

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