It's been a crazy ride but we've made it to $1M ARR with Plausible Analytics!

$0 to $400 MRR in 12 months
$400 to $10k MRR in 9 months
$10k to $41,6k MRR in 10 months
$41,6k to $83,3k MRR in 8 months

"I’m curious if the pressure (the growth imperative) has set in. How do you prepare your team for battle?"

There's no battle. We won't change what works. We grow organically by taking it one day at a time and by de-Googling one site at a time. We just need time and patience.

@markosaric jesus christ, that’s AMAZING! Well done, Marko!

@markosaric Congrats, Marko. Sounds like it’s at a point where it can sustain itself (and you) as a small business. That’s a really nice place to be with no investors, etc.

Will you consider at some point putting a limit on growth so you don’t become an acquisition target?

@aral thanks Aral! we get these approaches daily already... we don't really do anything to force the growth even at this stage. we pretty much ignore all the best marketing practices

@markosaric well done! Mind disclosing what was crucial to promote Plausible?

@movonw thanks Marcin! all our website stats including referral sources are open to the public... this is a recap of the way to the first 10k

@markosaric another overnight success! Wait…

Congrats, numbers are looking great.

@markosaric Amazing! Truly inspiring as well. Happy to do my little part here (my $12/m haha)

Stay the course, grow one customer at a time and please don't fall into the VC trap. Your project is too important to let VC kill it.

@pixelcode someone i admire :) fan of their products (HEY and Basecamp) and their book Rework is my favorite business book ever

@markosaric Careful, don’t get too political now… (lost so much respect for those folks with that one move. Still using Hey but that’s about it.)

@aral thanks for sharing! i use Hey too. their book Rework is something i read 10 years ago and it has been a great inspiration to me in how i'm thinking about this saas world. don't know much about the politics thing

@markosaric In a nutshell: the politics thing should be a case study in what not to do as a small business if you care about social justice.

@markosaric (And yeah, they were personal heroes too. Even had David on Small is Beautiful right before they pulled that move. I’ve learned not to have heroes… or at least be very careful about it) :)


This was the controversy. And yes, it was painful to read about as it was going down:

That said... is Hey worth it? I need to make a move regarding my email hosting pretty soon.


@axbom @aral the design / workflow is very unique compared to the other email services that i have used so as long as you're willing to give their approach a shot i think you'll like it. we started using it for CS as it has some nice collaborative features and i liked it so much that i ended up with a personal account too. makes managing the inbox fun again to me

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