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Big news from Google today:

1⃣ Current version of Google Analytics will stop tracking stats on July 1st 2023
2⃣ You'll need to export your data as you’ll lose access to your historical stats
3⃣ There's no way to import your old data into the new GA4

plausible.io/blog/universal-go

@markosaric sounds awfully like google got spanked by a big GDPR hammer and needs to make a clean sweep internally

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