Google is now tracking your visitors for advertising purposes even when you’re not using Google Analytics or Google Ads.

I took a closer look at Google’s FLoC initiative and how you can fight back and opt-out as a web user and a web developer

@markosaric great post thanks best I've seen. go plausible!

@markosaric Thanks, I'll try to update my site to disable this garbage.

@markosaric Also will be updating my CMS so that others that use it in the future can easily do so as well.

I hate FLoC, it's greedy af...

@markosaric As much as I understand, it is impossible to opt-out as a webmaster, we can only ask to be opted-out and have faith that Google respects this.

@markosaric what about Android?

desktop google chrome is pale in comparison.

@markosaric but of course they're not going to respect that server header. It's just like Do-Not-Track.

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