Follow

Google plans to block third-party cookies in Chrome within two years. "By default, a website will not be able to ID you or track you across multiple visits".

This is big news but gives a long time for all the tracking companies to perfect other methods.

cnet.com/news/google-chromes-p

@markosaric Block 3rd party cookies? I don't understand? Meaning, only their cookies will be allowed?

@farhan @markosaric Uh, 3rd-party cookies are cookies not set by the website you're visiting.
Typically facebook when you're viewing a blog.

@markosaric

Indeed. They must already know the next move to be saying this. :(

@jamesmullarkey yeah, them and facebook don't really rely on third-parties. this will hurt the ad-tech businesses and websites/publishers who rely on third-party ads/targeting. still google's revenue on third-party site ads was $6.4bn in Q3 of 2019 out of the $40.5bn in total revenue so it could be felt a bit there too

@markosaric

Wouldn't analytics be 3rd party and doesn't YouTube embeds come bundled with about 5-6 trackers?

@jamesmullarkey i think so but i seriously doubt they'll negatively impact youtube earnings which are huge for them. it remains to be seen...

@markosaric And it's something that Apple is already doing with Safari (or maybe just blocking third-party of unvisited domains to avoid breaking stuff, but still).

@markosaric their own methods are probably working fine enough already, especially since a lot of people just open everything through #google search results (remember how they tried to / are trying to kill the URL bar?) or use #chrome, so this will probably hurt other advertisers more than it hurts them.

@grainloom google's revenue on third-party site ads was $6.4bn in Q3 of 2019 but it won't hurt them or facebook as much as it will hurt the ad-tech businesses and websites/publishers who rely on third-party ads/targeting.

@grainloom if the amp is on google's domain then it is first-party

@markosaric every time I read something from google & privacy, I translate it as: we will block anybody but us from tracking you.
Sign in to participate in the conversation
Fosstodon

Fosstodon is an English speaking Mastodon instance that is open to anyone who is interested in technology; particularly free & open source software.