Google plans to block third-party cookies in Chrome within two years. "By default, a website will not be able to ID you or track you across multiple visits".
This is big news but gives a long time for all the tracking companies to perfect other methods.
@markosaric Block 3rd party cookies? I don't understand? Meaning, only their cookies will be allowed?
Indeed. They must already know the next move to be saying this. :(
@jamesmullarkey yeah, them and facebook don't really rely on third-parties. this will hurt the ad-tech businesses and websites/publishers who rely on third-party ads/targeting. still google's revenue on third-party site ads was $6.4bn in Q3 of 2019 out of the $40.5bn in total revenue so it could be felt a bit there too
Wouldn't analytics be 3rd party and doesn't YouTube embeds come bundled with about 5-6 trackers?
@jamesmullarkey i think so but i seriously doubt they'll negatively impact youtube earnings which are huge for them. it remains to be seen...
@markosaric their own methods are probably working fine enough already, especially since a lot of people just open everything through #google search results (remember how they tried to / are trying to kill the URL bar?) or use #chrome, so this will probably hurt other advertisers more than it hurts them.
@grainloom google's revenue on third-party site ads was $6.4bn in Q3 of 2019 but it won't hurt them or facebook as much as it will hurt the ad-tech businesses and websites/publishers who rely on third-party ads/targeting.
@grainloom if the amp is on google's domain then it is first-party
Fosstodon is an English speaking Mastodon instance that is open to anyone who is interested in technology; particularly free & open source software.