@kev @trhr we've had a lot of success recently with many companies getting onboard. most of them do paid advertising too. it's possible to track the journey from paid click to conversion with Plausible. many get referred to us by freelancers and agencies they work with. the one we don't do is integration with ads to build profiles across different sites people visit but many companies struggle to get a large percentage of their users to consent to that so it's becoming less important
Displaying relevant advertising to people who have taken clear conversion actions on your website (e.g. added an item to cart without completing a purchase) is far and away the best bang for your buck in ad spend. Only GA supports that.
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