It is now more important than ever for most people to learn just how far big tech has taken away their online privacy. Most people simply don't care because they haven't taken time to understand just how serious online privacy is.
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Unless people quit using shitty services like gmail, companies like Google will continue making more advanced spyware based on the massive data they harvest on daily basis from the same people who claim to have nothing to hide.
You may start with simple resources like privacytools.io and move them up gradually.
@jef For anonymous search, Searx is very recommendable! https://searx.me/
Just because you've got nothing to hide doesn't mean you should give fuckerberg everything! So let's share useful information concerning online privacy to people who likely don't know. After that follow it up with recommendations on what services they could use instead of FB, IG or Google spyware.