@pylapp judging by the text at
https://raw.githubusercontent.com/non-ai-licenses/non-ai-licenses/main/NON-AI-APACHE2
perhaps they need to read
https://www.apache.org/foundation/license-faq.html#mod-license
which says in part:
May I re-use (and modify) the Apache License 2.0 itself?
... the terms 'Apache License', 'Apache', and any similar references to the ASF cannot appear in your modified license, other than to state that it differs from the original.
Also, you cannot use 'Apache' in the name of the modified license.