@dansup good call!
Though the ethical alternatives are competing for time and attention with the non-ethical ones.
Deceptive patterns then give the non-ethical alternatives the "higher ground", forcing the ethical alternatives to fight an uphill battle.
One way to circumvent that, is to not fight the fight. To position your ethical alt. as something that can be used besides, or on-top-of the non-ethical alt. Instead of being antagonistic to this alt. In language and features.
Just my $0.02.