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One of the best talks I have listened to recently:

How to evangelise a new technology/language/stack.

It strongly applies to software, but it can also apply to any tech that you want people to adopt. (eg: Fediverse)

youtube.com/watch?v=byNJSDDsE_

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Fosstodon

Fosstodon is an English speaking Mastodon instance that is open to anyone who is interested in technology; particularly free & open source software.