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Just read a phenomenal upshot that #Mastodon doesn't have enough celebrities, nor an addictive algorithm, so that's why it isn't "bigger"... It was phrased as a complaint, but I'm running with it all the way to the other goal post:
Mastodon (and the #fediverse in general) shows us what a post-egomaniac, post-mass-media world looks like.
Throw that the heck on the front of the cereal box for Mastodon, "NOW WITH LESS SOCIETAL SICKNESS! FORTIFIED WITH REAL HUMAN DISCUSSION!".
I'd buy a box! 
@bujiraso "Mastodon is a place for Human Beings to be Human"
Not be a product, not be a brand, not be a 'character'.....be Human.
@bujiraso Even better than that, if you aren't satisfied with the games on the back, you can make your own cereal box. 
Now all we need to do is use this social network for actual activism...