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Brian @brian

Have podcasts fallen into a pattern where they try to replicate traditional broadcast conventions even though they're outside those conventions?

Meaning, a podcast that isn't aired on broadcast still takes a traditional sponsor break in the middle.

I get the marketing/sustainability thing, but stopping the momentum of a story because "that's how it's done" seems like we're hanging on to traditional structures rather than defining new ones.

@brian Never noticed that, now I'll have to check if any podcast y listen to does it... I do have th agree with you, though.

@kiri @brian I just mash the ⏭ 30s button a few times on Overcast. I don’t mind if it feeds their family and I can fast forward it.

@ignitionigel @kiri I'm just wondering if there's _another_ mechanism that could be used rather than the midshow break.

I'm not creative enough to come up with something, but it seems that there are artificial barriers in place.

@brian @ignitionigel I know! All I've come up with amounts to spreading the mentions of the sponsors throughout the podcast instead of a break in the middle, but that just lessens the break.

@ignitionigel @brian Pretty sure Brian was referring to the act of following a trend caused by the time constraints of a live radio show as instead of coming up with a new scheme. As opposed to criticising the advertisement sponsors in general. At least that was my interpretation.