Reasons a product would go on sale:
* Changing packaging design and want to purge old design
* Overproduction occurred that would result in the product expiring before it can be shipped out/sold (same thing for over-ordering)
* Time of year averages indicate that the time period would otherwise be low in sales
* Coincides with special event
* New related product launch (think yearly phone releases)
Feel free to contribute to this list (it's for a future post on the personal blog)
@brandon Reasons people think a product is on sale:
* Wow I'm so lucky!
* I am such a deal finder.
Company/seller is failing in that product business and want to sell what they can so they have some return in investment, happened to my father - bad investment.
@nikolal Wow didn't even think of this one!
* Market penetration. Sales lead to an increase of product being dispersed into a population, giving it a wider audience.
Reasons for sales (temp lower prices)
@ndegruchy Great one! I've seen a lot of that kind of marketing but I'm wondering how a sale for a brand new product would work if it previously didn't have a price. Maybe pre-orders? I guess you could say that's a kind of sale
@ninja I'd include that in the "time of year thing" for the majority of them, but it would make a good point to talk about being beholden to arbitrary sales numbers
@brandon Also loss leaders in order to incite shark frenzy.
@hrthu loss leaders?
@brandon Also simply the power of the idea of a sale. I've seen things on sale for $14.99, only to peek behind it and see the regular price: $15.00.
@hrthu so either a "package deal" or enticing others with sales on product A to attract people to the store and say "well you might as well buy these glade refills if you're gonna buy the glade air freshener pod"
@brandon There are both. But the latter is more what I had in mind. Think about black friday. It's profitable because are lurred in by whatever, they go insane in a frenzy of consumerism.
Also, add to your list simple brand loyalty building.
@hrthu I've never really liked Black Friday
It's literally "Capitalism Day" if there were such a thing. That and Prime Day
@brandon And another: with big data, some sales are simply data gathering expeditions.
@hrthu That's a good one! Didn't think of it, but I can see that happening, and I think it's already a thing
@brandon It was mentioned in a book I read... although I forget which. Perhaps Weapons of Math Destruction.
@hrthu Well I saw it with Experian's latest data grab to help increase your FICO credit score
Fosstodon is an English speaking Mastodon instance that is open to anyone who is interested in technology; particularly free & open source software.