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π™‚π™€π™€π™œπ™‘π™šβ€™π™¨ π™π™‡π™€π˜Ύ 𝙄𝙨 𝙖 π™π™šπ™§π™§π™žπ™—π™‘π™š π™„π™™π™šπ™–

Google is leading the charge to replace third-party cookies with a new suite of technologies to target ads on the Web.

FLoC is meant to be a new way to make your browser do the profiling that third-party trackers used to do themselves: in this case, boiling down your recent browsing activity into a behavioral label, and then sharing it with websites and advertisers.

eff.org/deeplinks/2021/03/goog

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Fosstodon is an English speaking Mastodon instance that is open to anyone who is interested in technology; particularly free & open source software.